WEBVTT Kind: captions Language: en-US 00:00:01.820 --> 00:00:06.855 [silence] 00:00:06.880 --> 00:00:11.440 Hello. I’m Ana-Marie Jones, chief resiliency officer at Interpro. 00:00:11.440 --> 00:00:16.560 I’m delighted to be speaking with you today about the intersection of three 00:00:16.560 --> 00:00:23.256 important topics – unequal risks, diversity, and the solutions to those 00:00:23.280 --> 00:00:28.480 very issues. My request is that we all be open and courageous 00:00:28.480 --> 00:00:33.496 and really be willing to face the different challenges that are ahead. 00:00:33.520 --> 00:00:37.440 And please answer all questions. Whether you answer them in the chat 00:00:37.440 --> 00:00:40.880 or you share your answers with others, please answer them, even if it’s just 00:00:40.880 --> 00:00:45.496 in your own head, so that, by the end of this workshop, 00:00:45.520 --> 00:00:48.536 we have a different level of understanding. 00:00:48.560 --> 00:00:51.816 Also I’m going to ask that you accept that 00:00:51.840 --> 00:00:55.656 change is needed, necessary, and quite normal. 00:00:55.680 --> 00:00:59.920 My first question is, what’s at stake for the greater earthquake community 00:00:59.920 --> 00:01:04.480 if we were to solve our unequal risks and our diversity issues? 00:01:04.480 --> 00:01:08.480 If you’ve been involved in the earthquake community for any length 00:01:08.480 --> 00:01:14.000 of time, or if you just access Google, you know that, after every disaster, 00:01:14.000 --> 00:01:19.200 we talk about the different threat levels and risks for certain groups. 00:01:19.200 --> 00:01:23.040 And we understand that various diverse community members 00:01:23.040 --> 00:01:27.256 have always been left without the resources they need. 00:01:27.280 --> 00:01:29.440 So I just ask you to really ponder that. 00:01:29.440 --> 00:01:33.360 What would happen for the greater earthquake community if the 00:01:33.360 --> 00:01:37.506 earthquake community is the group that solves this issue? 00:01:38.480 --> 00:01:42.720 If we look at just some of the major disasters – and let’s just 00:01:42.720 --> 00:01:46.080 pick a few of them. And this is obviously a very short list, 00:01:46.080 --> 00:01:52.856 but if you look at the 1906 earthquake, Loma Prieta, Y2K, certainly 9/11, 00:01:52.880 --> 00:01:59.256 and now we have even more disasters to add to our list of disasters to consider, 00:01:59.280 --> 00:02:04.696 and it’s everything from COVID-19, the Capitol attacks – the truth is, 00:02:04.720 --> 00:02:08.800 we have an ever-growing number of disasters, and resources that are 00:02:08.800 --> 00:02:13.520 going to be needed to address these issues, and we know that the U.S. has 00:02:13.520 --> 00:02:17.496 spent over 100 documented years and many billions of dollars 00:02:17.520 --> 00:02:20.240 preparing and trying to engage the public, 00:02:20.240 --> 00:02:24.456 but always using the fear and threat of disasters as the framework. 00:02:24.480 --> 00:02:30.386 It hasn’t worked. And we need to address that moving forward. 00:02:31.040 --> 00:02:36.000 The traditional approach is very clearly a message wrapped around thinking 00:02:36.000 --> 00:02:41.040 about disasters, engaging with disaster-focused agencies, and then 00:02:41.040 --> 00:02:45.736 telling people what they should do because these disasters are happening. 00:02:45.760 --> 00:02:50.880 And, even when we do campaigns that are much more appealing than others, 00:02:50.880 --> 00:02:54.800 we get a slight temporary bump in the number of people 00:02:54.800 --> 00:02:57.096 who engage in this conversation. 00:02:57.120 --> 00:03:02.640 And, very honestly, if we want earthquake anything – 00:03:02.640 --> 00:03:07.120 mitigation efforts, preparedness – to reach the audiences we need 00:03:07.120 --> 00:03:12.480 and to get the funding – the political funding, the financial, all of it – 00:03:12.480 --> 00:03:15.040 the supports from all different sectors, 00:03:15.040 --> 00:03:19.378 we have to have a different approach to this conversation. 00:03:19.840 --> 00:03:23.920 I want to also put in that any of you who are involved in creating 00:03:23.920 --> 00:03:28.240 campaigns, supporting campaigns, talking about engaging the public 00:03:28.240 --> 00:03:33.440 in earthquake efforts, fear- and threat-based messages do not work 00:03:33.440 --> 00:03:36.536 for long-term volitional behavior change. 00:03:36.560 --> 00:03:40.880 There’s tons of research on this. You can just research – very quickly, 00:03:40.880 --> 00:03:44.560 just look up fear, uncertainty, and doubt, and what it does 00:03:44.560 --> 00:03:51.096 when people actually are making their choices based on short-term fears. 00:03:51.120 --> 00:03:54.936 And we really do have billions of dollars invested in this. 00:03:54.960 --> 00:03:58.960 If you think of the campaigns, like the DARE campaign, Scared Straight, 00:03:58.960 --> 00:04:03.576 abstinence-only – all of them are about trying to scare people into change. 00:04:03.600 --> 00:04:07.920 And, for those of you who are still using pictures of collapsed buildings 00:04:07.920 --> 00:04:11.360 and such as part of your consumer education, 00:04:11.360 --> 00:04:14.480 you should know that that just helps people to stay in denial. 00:04:14.480 --> 00:04:18.992 It makes people want to avoid the conversation. 00:04:20.000 --> 00:04:25.600 As we move into really looking at the people who face the greatest risks 00:04:25.600 --> 00:04:31.440 and the level of diversity we have, these two slides – really, it’s still 00:04:31.440 --> 00:04:34.800 even a short list. As large – as large as this list is, it’s still 00:04:34.800 --> 00:04:40.320 actually not as complete as it could be. I’ll point out just a few things because 00:04:40.320 --> 00:04:44.376 we really have a very short time together. 00:04:44.400 --> 00:04:47.176 The limited English proficiency community. 00:04:47.200 --> 00:04:53.600 If you think from the perspective of somebody who is living in this country, 00:04:53.600 --> 00:04:57.600 and they have limited English proficiency, they have all kinds 00:04:57.600 --> 00:05:00.800 of extra risks, right? The information that is put out 00:05:00.800 --> 00:05:06.856 is generally put out first, and sometimes only, in English. 00:05:06.880 --> 00:05:11.416 Members of this community have faced increased levels of hate crimes. 00:05:11.440 --> 00:05:16.400 Their level of trust for the messenger would certainly be different. 00:05:16.400 --> 00:05:22.216 And also, honestly, if you are struggling in any area of your life, 00:05:22.240 --> 00:05:25.440 the willingness that you might have for engaging in 00:05:25.440 --> 00:05:30.216 an earthquake-related conversation may not be there. 00:05:30.240 --> 00:05:35.200 Let’s look at the next slide. And I put in – in the bullet that 00:05:35.200 --> 00:05:38.720 talks about cultural isolation – because there are so many communities 00:05:38.720 --> 00:05:44.080 where they have chosen to interact only with one particular community, 00:05:44.080 --> 00:05:47.920 or they would only have trusted conversations inside their 00:05:47.920 --> 00:05:51.360 own community. Think of religion. If you think of the coverage that 00:05:51.360 --> 00:05:56.960 different religious groups have had over just the last year, you can – you can – 00:05:56.960 --> 00:06:02.856 you can understand why we need messengers to speak directly 00:06:02.880 --> 00:06:07.176 to what people care about inside that group. 00:06:07.200 --> 00:06:11.600 And, honestly, I’ve done multiple classes just on these two slides 00:06:11.600 --> 00:06:15.920 going deeper into what works, what doesn’t work, why certain 00:06:15.920 --> 00:06:21.896 conversations are absolutely rejected inside these communities. 00:06:21.920 --> 00:06:26.640 And this is what we have to deal with. We need to reach more people. 00:06:26.640 --> 00:06:30.136 We need to reach them in ways that will make them take action. 00:06:30.160 --> 00:06:37.020 And that is why I want to focus on the solution end of this. 00:06:38.560 --> 00:06:44.080 If we look at this little graphic, it lays out the traditional message. 00:06:44.080 --> 00:06:47.520 We have told people to get ready for disasters. That’s the what to do. 00:06:47.520 --> 00:06:52.000 The how to do it has always focused on the classes, the trainings, the kits, 00:06:52.000 --> 00:06:54.480 the supplies, and to do exercises and drills. 00:06:54.480 --> 00:06:59.280 In the earthquake communities, this is what we have always done. 00:06:59.280 --> 00:07:01.760 And we actually skip over quite a lot of the why. 00:07:01.760 --> 00:07:05.600 We make certain assumptions that people are going to embrace this 00:07:05.600 --> 00:07:10.056 conversation because disasters happen – because of the level of devastation. 00:07:10.080 --> 00:07:15.120 Well, that’s just not a good enough motivator, especially when we are 00:07:15.120 --> 00:07:20.400 dealing with so many other issues. If you look at the poorest members 00:07:20.400 --> 00:07:24.640 of your community, if you’re struggling to put food on the table, you don’t know 00:07:24.640 --> 00:07:28.320 whether or not you’re going to have a roof over your head, or if you can’t 00:07:28.320 --> 00:07:33.440 put shoes on your children’s feet, then the earthquake that may happen 00:07:33.440 --> 00:07:38.376 sometime in the next 20 or 30 years is really not your most pressing concern. 00:07:38.400 --> 00:07:42.936 The messages that we have found make a greater difference 00:07:42.960 --> 00:07:47.816 really do focus on more aspirational goals. 00:07:47.840 --> 00:07:54.160 So, for example, engaging providers in conversations about how they can 00:07:54.160 --> 00:07:56.400 actually bring more resources to their community. 00:07:56.400 --> 00:08:02.480 Helping agencies look at how their clients and how their agencies can have 00:08:02.480 --> 00:08:06.800 more resources and be better partners and help fulfill on their mission. 00:08:06.800 --> 00:08:11.120 Those are all conversations that are easier and much more fulfilling 00:08:11.120 --> 00:08:17.200 for them to embrace. I feel passionate and confident 00:08:17.200 --> 00:08:21.440 about this because I spent 16 years as the executive director of an agency 00:08:21.440 --> 00:08:25.576 called CARD – Collaborating Agencies Responding to Disasters. 00:08:25.600 --> 00:08:30.000 And it was created by community agencies because of the Loma Prieta 00:08:30.000 --> 00:08:35.416 earthquake. And we learned then, and we always keep re-learning this, 00:08:35.440 --> 00:08:39.920 that the traditional disaster service agencies – Red Cross and FEMA 00:08:39.920 --> 00:08:43.200 and Homeland Security and all of the different agencies where their missions 00:08:43.200 --> 00:08:48.800 are related to disasters, not one of them has the ability to do that ongoing, 00:08:48.800 --> 00:08:52.720 everyday influence of our most vulnerable communities. 00:08:52.720 --> 00:08:58.080 So, at CARD, we worked with the agencies that provide direct 00:08:58.080 --> 00:09:03.176 service, and for them, and our job was to create those tools. 00:09:03.200 --> 00:09:08.560 And ultimately, prioritizing future possible disasters over your everyday 00:09:08.560 --> 00:09:13.040 needs is just not compatible with the people or the institutions 00:09:13.040 --> 00:09:15.840 that support them. CARD’s philosophy was 00:09:15.840 --> 00:09:18.800 that we are helping our communities prepare to prosper. 00:09:18.800 --> 00:09:25.496 And we literally lived to be an incubator for community-driven solutions. 00:09:25.520 --> 00:09:30.400 Everything from how do you make ICS something that agencies want to do, to 00:09:30.400 --> 00:09:35.840 how do you engage your clients, how do you apply for grants to take this on. 00:09:37.920 --> 00:09:42.696 Since we are an earthquake community, I wanted to give you one of our favorite 00:09:42.720 --> 00:09:47.280 earthquake-related success stories. This is with an agency called 00:09:47.280 --> 00:09:52.000 Becoming Independent. They serve adults with intellectual 00:09:52.000 --> 00:09:55.840 disabilities in helping them to stay independent in their 00:09:55.840 --> 00:09:57.976 own community in their own home. 00:09:58.000 --> 00:10:05.896 On August 24th, 2014, at 3:20 a.m., there was a 6.0 earthquake. 00:10:05.920 --> 00:10:09.040 Within 30 minutes of the earthquake, the staff had already secured 00:10:09.040 --> 00:10:12.960 their own households. They had staffers who deployed to respond 00:10:12.960 --> 00:10:16.480 to the clients in the impact area. They actually had things like maps, 00:10:16.480 --> 00:10:20.480 so they knew exactly where the clients were living in relationship to where 00:10:20.480 --> 00:10:25.040 their staff – where they lived. So they even had it down to 00:10:25.040 --> 00:10:31.096 the level of, if you had to bicycle over to that client’s house. 00:10:31.120 --> 00:10:35.120 And the clients were spread out over Napa, Vallejo, 00:10:35.120 --> 00:10:38.480 American Canyon, Sonoma Counties. 00:10:39.040 --> 00:10:42.880 The staff made contact with over 200 clients in the impact area 00:10:42.880 --> 00:10:46.696 immediately after the disaster, either face-to-face or by phone. 00:10:46.720 --> 00:10:50.000 They went and they helped with picking up broken glass and, 00:10:50.000 --> 00:10:53.280 you know, picking up toppled furniture and basically making sure 00:10:53.280 --> 00:10:56.960 the house was safe to occupy. Only one person had to be removed 00:10:56.960 --> 00:10:58.776 because the house was unsafe. 00:10:58.800 --> 00:11:02.080 What I’d like you to think about is, what would it mean if, in your 00:11:02.080 --> 00:11:08.160 community, you had agencies that embraced earthquake awareness 00:11:08.160 --> 00:11:12.880 and earthquake response like this, where readiness is part of their culture, 00:11:12.880 --> 00:11:16.000 it’s how they serve the community, and it’s woven into how they 00:11:16.000 --> 00:11:21.096 empower staff, clients, and their extended community. 00:11:21.120 --> 00:11:25.440 If you multiply that by the nonprofits, the faith agencies, that serve in 00:11:25.440 --> 00:11:28.720 the sector, how many different gaps would that fill? 00:11:28.720 --> 00:11:33.040 Imagine what it would mean if, when you reached out with information, 00:11:33.040 --> 00:11:38.800 classes, needing to get a message boosted into the community, 00:11:38.800 --> 00:11:44.497 you had this type of interest, this type of support. 00:11:45.600 --> 00:11:49.360 There are other solutions. Even if you don’t have direct influence 00:11:49.360 --> 00:11:53.840 with your preparedness or your campaigns or your outreach because of 00:11:53.840 --> 00:12:00.800 your job, you can still have that sphere of influence inside your communities – 00:12:00.800 --> 00:12:03.840 your personal communities. You could do it on social media. 00:12:03.840 --> 00:12:07.920 Some of the things we always talk about are, you could use books. 00:12:07.920 --> 00:12:12.400 I’m a reader. So any one of these books – I can’t even tell you how many 00:12:12.400 --> 00:12:18.616 different individual lessons there are to be learned from these books. 00:12:18.640 --> 00:12:22.160 Here are two stories that I think absolutely everyone who is trying 00:12:22.160 --> 00:12:28.400 to engage our publics in embracing disaster resilience, disaster readiness, 00:12:28.400 --> 00:12:32.216 basically for any disaster – but these are two 9/11 stories. 00:12:32.240 --> 00:12:38.800 And almost everyone you talk to, they know horrible disaster stories – 00:12:38.800 --> 00:12:43.336 the terrible and the horrible and the things that would be hard to forget. 00:12:43.360 --> 00:12:47.520 I suggest giving them beautiful stories – beautiful stories where regular people 00:12:47.520 --> 00:12:51.840 are the heroes. Beautiful stories that show that, together, 00:12:51.840 --> 00:12:56.160 we can make almost anything happen. And, if you have the opportunity, 00:12:56.160 --> 00:13:01.680 these are two stories that I really highly recommend for engaging people 00:13:01.680 --> 00:13:04.880 in what is best about humanity and what is best about 00:13:04.880 --> 00:13:09.627 who we are when we face a disaster. 00:13:10.880 --> 00:13:14.000 Another thing to champion, and I – this is one of the 00:13:14.000 --> 00:13:17.896 most important – is championing connected communities. 00:13:17.920 --> 00:13:22.000 Everything you ever want to do in terms of engaging your communities 00:13:22.000 --> 00:13:26.560 for earthquake-related matters, if you’re absolutely interested in 00:13:26.560 --> 00:13:30.880 supporting closing the gaps related to our unequal risks, 00:13:30.880 --> 00:13:34.560 if we want to serve diverse communities, we have to champion 00:13:34.560 --> 00:13:40.516 them being connected and resilient as their own community. 00:13:41.840 --> 00:13:47.680 What I believe is that, if we, as an extended earthquake community – 00:13:47.680 --> 00:13:52.856 if we take on that we can have earthquakes make us stronger, 00:13:52.880 --> 00:13:57.600 then we could embrace these diverse solutions and make it so that earthquake 00:13:57.600 --> 00:14:02.080 education, earthquake mitigation efforts, and earthquake anything 00:14:02.080 --> 00:14:05.840 because a rallying point and a way for our communities to become stronger, 00:14:05.840 --> 00:14:10.936 more united, and better able to withstand virtually anything, 00:14:10.960 --> 00:14:14.696 whether it’s earthquakes, but certainly any other disaster. 00:14:14.720 --> 00:14:17.840 I think that would be one of the highest ways for our 00:14:17.840 --> 00:14:22.500 earthquake efforts to serve our greater community. 00:14:23.360 --> 00:14:28.720 I am freakishly passionate about this topic, so if there is anything I can do 00:14:28.720 --> 00:14:33.520 to support you or help you in understanding how we can reach our 00:14:33.520 --> 00:14:36.320 most vulnerable communities, how we can empower the agencies 00:14:36.320 --> 00:14:40.480 that serve them, and how we can make earthquake efforts be 00:14:40.480 --> 00:14:44.240 the thing that leaves us stronger and better, I’m happy to do that. 00:14:44.240 --> 00:14:49.280 I want to thank everyone who made this workshop possible, and I look forward 00:14:49.280 --> 00:14:53.840 to speaking with anyone who is interested in this particular topic. 00:14:53.840 --> 00:14:57.760 Thank you so much for having me be part of this.